One of the Broadway Green Alliance’s most important programs has been the development of partnerships between local waste-collection organizations and participating Broadway theatres. The Minskoff, Gershwin and Majestic Theaters currently maintain centralized drop-off areas for the collection”brigades” the BGA co-sponsors with New Jersey-based Terracycle. As a centralized receiving point for waste, Terracycle diverts billions of pieces of garbage from landfills and incinerators, upcycling or recycling the collected material into new products and reducing the need for the extraction of raw materials. Broadway Green Alliance Green Captains assist by organizing drives company by company, and transporting the waste to the collection theaters.
The BGA/Terracycle partnership currently sponsors collections for corks, chip bags, candy wrappers and makeup containers. The BGA also collects and recycles used batteries in partnership with The 4th Bin, New York City’s only company that picks up e-waste from businesses and residences. Batteries are collected at the Gershwin and Minskoff Theaters year round.
Of course those batteries that manage to pile up can also be recycled at our bi-annual E-Waste Drives. Our last E-Waste Drive (sponsored by our friends at WeRecycle!) was October 12th and saved over two tons of discarded computers, printers, monitors and peripherals from landfills; look for our next one coming up in early 2012.
Another popular BGA program are the popular Textile Drives that the BGA co-sponsors with Wearable Collections. Clothing and other textiles that are donated are distributed worldwide to those in need; clothing that can’t be redistributed is recycled into rags or shredded into insulation material.
Rounding out our collection program is The Binder Project, which has been operational for over a year. Binders are used in many aspects of production and are frequently discarded. This initiative, co-sponsoredwith Actors’ Equity, stores used binders for pickup and reuse by any theatre professional and has proven hugely popular.
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